Social Media can be used in a marketing plan to decide whereabouts most of your audience is by using the page insights to see how many likes come from what countries

Social Media can be used in a marketing plan to decide whereabouts most of your audience is by using the page insights to see how many likes come from what countries, and to be able to see which posts are more successful than others. That way companies can plan out which products to do promotions on and which ones that won’t get as much business. It can also be used to promote an item which might not be selling as well as they had hoped. They can use Facebook and Twitter and other social media platforms to do giveaways to increase both engagement and amplification. Therefore this will hopefully increase return of investment for that company.
Social Media helps to find your content marketing voice. This is how we write our video captions, product descriptions, everything that will be seen by the public. The voice we use when writing is how you want the language to come across.