Name : J.Mohamed Yasin Sheriff
Roll No : 17PS12192
Class : I MBA-B
Subject : Marketing Management
Date : 25.01.2018
Staff Incharge: Prof.Armaan Salik

Signature of the Student

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YAMAHA Since 1887
Company: Yamaha Kabushiki-Gaisha
Vision: Establishing Yamaha as the exclusive and trusted brand of customer by “creating Kando”(The
Simultaneous feeling of satisfaction and Excitement when experiencing something of Excepted.)

Our motive is to create Kando* -creating company or people all over the world through our
products and services.
Our Slogan: Revs your Heart (Speed up heart beat or Touches Your heart by performance)

Product: YEV- 104
Marketing Strategy:
Introducing the new kind innovative designed E-Violin YEV-104,easy to handle, very
Impressive and sensitive sound made up of 4 Strings, Rosewood fingerboard and Walnut body.
Pricing Strategy: Psychology Pricing $595 Rs.38,080/-
Source of Promotion:
? TV advertisement
? Radio advertisement
? Magazines
? Newspaper advertisement
? E-mail
? Movies
? Brochures or catalogues
? Internet advertisements
? Celebrities etc,.

: Product Segmentation

YEV-104 NL (Natural)
YEV-104 BL (Black)