Korleiha Lankford Disney Case Study Business and Entrepreneurship Disney Case Study Business and Entrepreneurship Professor Eley Background Disney is a standout amongst the most well-known names in the liveliness business

Korleiha Lankford
Disney Case Study
Business and Entrepreneurship

Disney Case Study
Business and Entrepreneurship
Professor Eley

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Background
Disney is a standout amongst the most well-known names in the liveliness business, they are known for providing entertainment directed to children. With international theme parks, a world-class animation studio, business establishments, and one of the biggest movie studios in the world, the company nearly dominates the industry. The Walt Disney organization has made a permanent stamp in media outlet history. The organization started on October 16, 1923, as the Disney Brothers Cartoon Studio, a joint endeavor of Walt Disney and his sibling, Roy.

In 2005, Bob Iger was tapped to assume control over the job of CEO from Eisner. In 2006, Disney acquired Pixar as it turned its concentration toward building up its advanced movement studios. Pixar has delivered immense film hits, for example, Toy Story, Finding Nemo, and The Incredibles among others. Iger moved toward becoming executive in 2009 and putting the organization on a course back to all the more family situated products. The organization sold Miramax Studios and scaled back Touchstone Pictures. Roy Disney passed away on December 16, 2009, and he was the last individual from the Disney family that stayed dynamic in the organization.

After three years the organization had delivered two motion pictures and obtained a studio in Hollywood, California. Disney has kept on growing its impact into a more extensive market sine the 1980s, starting with The Disney Channel in link. It set up subdivisions and studios, for example, Touchstone Pictures, to deliver films outside its standard family-arranged admission, and it gained a considerably more extensive balance in the business. Eisner and official accomplice Frank Wells ended up being a successful group for a long time, driving Disney into the new century.

Executive of Companies
Robert A. Iger is chairman and chief executive officer of the Walt Disney Company. As chairman and CEO, Mr. Iger is the steward of one of the world’s largest media companies and some of the most respected and beloved brands around the globe. His strategic vision for The Walt Disney Company focuses on three fundamental pillars: generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets around the world.

Mr. Iger has based on Disney’s rich history of extraordinary narrating with the acquisitions of Pixar 2006, Marvel 2009, and Lucasfilm 2012, and the milestone opening of Disney’s first theme park and resort in Mainland China, Shanghai Disney Resort. Continuously one to grasp new innovation, Mr. Iger has made Disney an industry pioneer through its innovative substance contributions crosswise over new and numerous stages.

Strengths
The Disney brand is known throughout the world, and is regularly listed as one of the best global brands of all time. The company is known to have a wholesome image, as it has built this image for decades through its cartoons and more recently, through its theatrical releases. Many look up to Disney for its good values and ethics, whether through its Disneyland theme parks or many of its other family.

Weaknesses
As and entertainment, travel, and consumer products company, Disney’s success depends on consumer tastes and preferences, which are highly unpredictable. It is very difficult for a company in this space to consistently create films, cable programming, theme park attractions, and consumer products that will reliably meet the changing preferences of the broad consumer market. In addition, more and more of Disney’s business is dependent on overseas markets. Which is even more difficult to predict from a consumer preference perspective.

Opportunities
Disney has made a few interests in new media stages as of late that it expectations will enable it to recapture a portion of the link supporters it has lost in the course of recent years. It put generally $400 million in Vice Media, an American-Canadian advanced media and broadcasting organization. On account of Disney’s venture, Vice has possessed the capacity to begin its own news station called Viceland. Disney is likewise conversing with Dish Network’s Sling TV. We envision different organizations in the coming and years as the media business keeps on developing.

Threats
The biggest threat before Disney is the competition from the other media and entertainment brands and from the other social media and entertainment websites. Social media had especially reduced the number of customers that usually flocked to entertainment avenues. Growing number of networks distributed by MVDs and the increased number of online services has also resulted in higher competition for advertising revenue. Its websites and digital products compete with the other websites and entertainment products too.

Financial
In the midst of a highly volatile market, Disney stock continues to remain steady. With a beta of 1.05, it is clear that Disney stock prices have maintained a position in line with the market. In 2001 the company reported the lowest earnings per share in ten years with earnings at $0.55. Disney has since bounced back, with earnings steadily increasing until reaching a record company high of $1.92 per share in 2007. While the earnings per share are increasing at a healthy rate, the balance sheet is much more indicative of the current state of the economy. Disney has a current ratio of 0.99. This can be attributed to the weakened advertising demand in the United States market and the overall decrease in spending of the American people (Ramey 2008).

Recommendations
Disney are focused on improving business competitiveness and long term success in the international market. Changes in the organization’s administration and procedures must spotlight on utilizing its qualities as interior vital elements for guaranteeing development in spite of the organization’s shortcomings. These systems should likewise address the effects of dangers, while abusing openings dependent on the outside vital factors in the combination’s businesses of tasks. Disney needs to further penetrate markets, especially developing markets, to benefit from their high growth rate and also further diversify the business, even in limited ways, to increase product scope.

Work cited
URLhttp://www.lifewire.com/
Website Title LifewireArticle Title LifewireDate Published January 08, 2018
Date Accessed November 16, 2018
URLhttp://www.cheshnotes.com/
Website Title cheshnotesArticle Title CheshnotesDate Accessed November 16, 2018
URL http://csc-studentweb.Ir.edu/Date Accessed November 16, 2018