Both businesses are very successful for completely different reasons but,underneath the business they are using the same techniques, to promote and make awareness of their business. Unicef uk, does not make profits as it is an non-profitable business but,the success and support behind the charity is extraordinary. Unicef uk, is supported by companies, who are constantly putting on different fundraising events, which are helping the charity, stay in the branch that they need to be but, also work with new people who believe that they can help the charity gain the skills and strengths that it needs, to become even more popular. As a charity the work for ambassadors can make a huge amount of difference. Unicef uk, has some of the most well-known, idolised celebrities supporting their charity, and using the fame, and fan base to try and promote the work that Unicef uk are doing, which can help the charity gain a wider audience which then will make the new members of the charity,donate, and tell more people about the work that Unicef uk are doing, try and stop every child in danger.