As economic activities in many communities moved from agriculture to manufacturing

As economic activities in many communities moved from agriculture to manufacturing, production shifted from its traditional locations in the home and the small workshop to factories.
Large portions of the population relocated from the countryside to the towns and cities where manufacturing centers were found.
The overall amount of goods and services produced expanded dramatically, and the proportion of capital invested per worker grew.
New groups of investors, businesspeople, and managers took financial risks and reaped great rewards.
Consumer Demand

The existing system could not keep up with the demand of goods
More consumers had sufficient income to afford exotic goods such as cotton cloth and china
These were the rising “middle class”
Traders realized that if they could produce goods in greater quantity at a cheaper price, they could find more consumers and make a higher profit.

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