1. Be very clear and clear about the behavior that employees are expected to provide, whether with external customers or co-workers, and make sure they understand and adhere to it.

2. Give an explanation of why excellent customer service is important – not only for the company, but for the world. What does your company do that makes life easier for everyone? What does your product or service add to your customer? Be sure to include this in the reasons for achieving excellence in customer service.

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3. Reward people for their good service performance. Give reasonable cash prizes, yes, but there are many other ways to say “work done well.” Granting a license after an important achievement, for example, or promoting it as special recognition, letters of thanks, etc., are all ways to reward types of behaviors that you want to see many of them in the customer service.